Outlining my design process through a recent church rebrand project.

Research

Gather logo examples from churches, museums and architectural brands.

Play with shapes and concepts drawing from research and inspiration.

Utilize the arch shapes from the church building in order to emphasize the physical portals into the community.

Pull from the church’s shades of brick and the blue sky that sits behind it.

Design custom letters inspired by the entry points (arch shapes) of the church.

Select typefaces that nod to the previous brand identity and pair with the custom logo type above.